The definition of digital transformation.
Digital transformation is the process of using digital technologies to create new or modify existing business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation.
For small businesses just getting started, there's no need to set up your business processes and transform them later. You can future-proof your organization from the word go. Building a 21st-century business on stickies and handwritten ledgers just isn't sustainable. Thinking, planning, and building digitally sets you up to be agile, flexible, and ready to grow.
Digital transformation adds value to every customer interaction.
Digital transformation is changing the way business gets done and, in some cases, creating entirely new classes of businesses. With digital transformation, companies are taking a step back and revisiting everything they do, from internal systems to customer interactions both online and in person. They're asking big questions like “Can we change our processes in a way that will enable better decision-making, game-changing efficiencies, or a better customer experience with more personalization?” Now we're firmly entrenched in the digital age, and businesses of all sorts are creating clever, effective, and disruptive ways of leveraging technology. Netflix is a great example. It started out as a mail order service and disrupted the brick-and-mortar video rental business. Then digital innovations made wide-scale streaming video possible. Today, Netflix takes on traditional broadcast and cable television networks and production studios all at once by offering a growing library of on-demand content at ultracompetitive prices.
How does digital transformation work?
Digital transformation starts with an understanding of what it means for customers to interact with your company today. What are their expectations? How do they want to communicate? Where do they want to shop? And how do they expect to engage with you? The answers to these questions help you define your vision for the future.
Next, you have to think about how you'll get there. Do you need to build a new website? Will you use mobile apps? Or maybe you'll start with a social media strategy. Whatever path you choose, you'll need to make sure it aligns with your overall goals.
Finally, you have to decide which tools you'll use to implement your plan. There are lots of options. Some require specialized skills. Others can be used by anyone who has basic computer literacy. Whichever route you take, there are plenty of resources available to help guide you through the process.